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Publishers have an opportunity to drive better results with a more complete view of customer ad buying and trends over time. In this post we explore how publishers can take a broader view to understanding buying behavior and how to make better decisions with data they already have.
Transforming big data into valuable insights is easier said than done. What exact method will yield the biggest impact on revenue growth? Should publishers invest in a purpose-driven platform or build their own data management solutions in-house? Here, we’ll give you our take on the best way for publishers to transform their data into business intelligence.
Complex ad tech setups can make it difficult to filter out the noise, stay on top of revenue trends, and consequently to implement optimal pricing strategies. In this article we look at how Burt’s new Yield Optimization tool, Discovery, can simply and speed up the data analysis needed to assess pricing strategies and performance on a continuous basis.
CIOReview has identified 20 companies that are at the forefront of providing innovative data integration solutions. Burt has been recognized for providing major publishers, who face one of the most complex data challenges encountered by modern organizations, with one holistic platform that connects all their data.
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