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Articles, product updates and whitepapers, made by us for you.

The State of Programmatic Media for Publishers

From mobile to desktop, television and even audio, programmatic continues to increase access to exchanges, streamlines campaigns, and enable advertisers to target their ideal customers across varied formats. In fact, in a survey of professionals from Digiday, 55% of publishers said they will spend more on programmatic technology in 2019. In this article we lay out our top insights on the state of programmatic.

Articles

The High Cost of Poor Data Quality for Publishers

A recent study found that poor data quality can cost organizations between 10 to 20% of their revenue. The good news is that just as there are real costs related to poor data quality, there are big gains for companies that strengthen processes for clean data. In this post we explore the specific challenges faced by publishers, as well as what they can do about it.

Product Updates

Product Update - Global Filters & Setting an end date to scheduled reports

To help you get even more mileage out of your favorite dashboards we’re introducing global filters. An example of how this can be applied to great effect is it will enable you to create one single template for all client facing presentations, and then simply update the filter to reflect the client data you wish to populate the dashboard with.

Articles

3 Ways to Optimize Programmatic Yield With 360-Degree Reporting

Publishers have an opportunity to drive better results with a more complete view of customer ad buying and trends over time. In this post we explore how publishers can take a broader view to understanding buying behavior and how to make better decisions with data they already have.

Articles

Build or Buy: The Business Case for Connecting the Dots with an Industry Partner

Transforming big data into valuable insights is easier said than done. What exact method will yield the biggest impact on revenue growth? Should publishers invest in a purpose-driven platform or build their own data management solutions in-house? Here, we’ll give you our take on the best way for publishers to transform their data into business intelligence.

Product Updates

Pricing your inventory based on real-time data driven insights

Complex ad tech setups can make it difficult to filter out the noise, stay on top of revenue trends, and consequently to implement optimal pricing strategies. In this article we look at how Burt’s new Yield Optimization tool, Discovery, can simply and speed up the data analysis needed to assess pricing strategies and performance on a continuous basis.

Articles

20 Most Promising Data Integration Solution Providers of 2018

CIOReview has identified 20 companies that are at the forefront of providing innovative data integration solutions. Burt has been recognized for providing major publishers, who face one of the most complex data challenges encountered by modern organizations, with one holistic platform that connects all their data.

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Blog

The State of Programmatic Media for Publishers

The High Cost of Poor Data Quality for Publishers

Product Update - Global Filters & Setting an end date to scheduled reports

3 Ways to Optimize Programmatic Yield With 360-Degree Reporting

Build or Buy: The Business Case for Connecting the Dots with an Industry Partner

Pricing your inventory based on real-time data driven insights

20 Most Promising Data Integration Solution Providers of 2018

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