From mobile to desktop, television and even audio, programmatic continues to increase access to exchanges, streamlines campaigns, and enable advertisers to target their ideal customers across varied formats. In fact, in a survey of professionals from Digiday, 55% of publishers said they will spend more on programmatic technology in 2019. In this article we lay out our top insights on the state of programmatic.
A recent study found that poor data quality can cost organizations between 10 to 20% of their revenue. The good news is that just as there are real costs related to poor data quality, there are big gains for companies that strengthen processes for clean data. In this post we explore the specific challenges faced by publishers, as well as what they can do about it.
Publishers have an opportunity to drive better results with a more complete view of customer ad buying and trends over time. In this post we explore how publishers can take a broader view to understanding buying behavior and how to make better decisions with data they already have.
Transforming big data into valuable insights is easier said than done. What exact method will yield the biggest impact on revenue growth? Should publishers invest in a purpose-driven platform or build their own data management solutions in-house? Here, we’ll give you our take on the best way for publishers to transform their data into business intelligence.
CIOReview has identified 20 companies that are at the forefront of providing innovative data integration solutions. Burt has been recognized for providing major publishers, who face one of the most complex data challenges encountered by modern organizations, with one holistic platform that connects all their data.