News and opinions on ad-tech and marketing intelligence for the advertising Industry
To help you get even more mileage out of your favorite dashboards we’re introducing global filters. An example of how this can be applied to great effect is it will enable you to create one single template for all client facing presentations, and then simply update the filter to reflect the client data you wish to populate the dashboard with.
Complex ad tech setups can make it difficult to filter out the noise, stay on top of revenue trends, and consequently to implement optimal pricing strategies. In this article we look at how Burt’s new Yield Optimization tool, Discovery, can simply and speed up the data analysis needed to assess pricing strategies and performance on a continuous basis.
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